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Augmented reality (AR) is the new technology that blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. We are living in the era of the development of modern technology and there is a great deal of attention paid towards augmented reality.

There is an area in computer science that emphasizes creating intelligent machines that work and react like humans. University professors and researchers are talking about it in the media, about how AI is different from traditional computer programs.

There currently are products that are embedded with AI systems and they are used by companies and consumers regularly. AR is one of the most related and distinctive technologies of AI. AR is the ability to insert digital objects into a camera’s view and add graphics, sounds, haptic feedback and smell to the natural world as it exists. The video games and cell phones are driving the development of augmented reality such as Pokemon Go.

Pokemon Go is the most popular augmented reality game in the world, developed by Niantic for iOS and Android devices. The game utilizes the player’s mobile device’s GPS, giving it the ability to locate, capture, battle and train virtual creatures. The game is an addiction to many people; they are even walking on the streets playing the game on their phone without paying attention to traffic. This shows that Augmented reality is building even more engagement with customers. AR is becoming more useful because AR is used in more products and is entering into the realm of the customer, support and services.

Many companies are now creating new ways to engage with their customers by using artificial intelligence to develop long-lasting and lucrative relationships. The engagement strategies are multi-sensory engagement, intellectual engagement and emotional connections. Multi-sensory engagement is all about consumers interacting with the videos that involve sight and audio. Another engagement strategy is the intellectual engagement that involves relevant and useful information for the consumers about the company’s product. Emotional connection is another strategy which leads to building relationships. Besides connecting customers and businesses, this can also be used for B2B relationships.

Is Augmented Reality (AR) the next best thing in the tech development era? How is it affecting the businesses? Leave a comment below. Also, check out the article written by Gavin Finn about the importance of Augmented Reality and Virtual Reality in Business.